No image available for this title

Text

Connecting Poverty to Purchase in Informal Markets

Base-of-the-Pyramid (BoP) enterprises seek to serve impoverished customers in informal markets. While BoP enterprises have grown in prominence, comparatively little multidimensional theoretical work has explored why these customers ultimately elect to purchase their products. Using a sample of 555 potential customers in rural India, our results indicate that the influence of different dimensions of poverty on likelihood of purchase is largely a function of the strength of the formal institutional environment. Specifically, stronger formal institutional environments can act as both a complement to, and a substitute for, the influence of individual- and network-level norms on purchasing decisions in informal markets. .Printed Journal, baca ditempat

Ketersediaan

Call NumberLocationAvailable
SEJ0801PSB lt.dasar - Pascasarjana1
Penerbit Wiley Periodicals.,
Edisi -
Subjek Poverty
Poverty alleviation
Informal economy
Base of the pyramid
Institutional environment
Informal markets
ISBN/ISSN 19324391
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data