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Being Tough or Being Nice? A Meta-Analysis on the Impact of Hard- and Softline Strategies in Distributive Negotiations

Hüffmeier, Joachim - ; Freund, Philipp Alexander - ; Zerres, Alfred - ; Backhaus, Klaus - ; Hertel, Guido - ;

A meta-analysis (34 studies) is reported on the impact of hard- and softline bargaining strategies on economic (135 effect sizes) and socioemotional negotiation outcomes (30 effect sizes) in distributive negotiations. As expected, hardline strategies lead to higher economic outcomes, whereas softline strategies lead to higher socioemotional outcomes. Moreover, moderator variables are derived from the graduated reciprocation in tension-reduction model and the level of aspiration theory that are expected to qualify the relation of bargaining strategies and achieved economic outcomes. In accordance with this theoretical background, moderator analyses reveal that hardline negotiators gain the highest economic outcomes when visual contact is possible, when the opposing party is male, when negotiators are instructed to maximize individual outcomes, and when they know the bargaining zone. Also in line with the theoretical assumptions, softline negotiators gain the highest economic outcomes when they accurately reciprocate the opposing party?s concessionary behavior. Contrary to the predictions, softline bargaining does, however, not prevail when the risk and cost of impasses are high. Based on the reported findings, needs for future research and theory building are identified and discussed.


Ketersediaan

Call NumberLocationAvailable
JOM4003PSB lt.dasar - Pascasarjana (Majalah)1
PenerbitUnited States: Sage Publication 2014
EdisiVol. 40 No. 3, Mar 2014
SubjekMeta-Analysis
distributive negotiation
hardline bargaining
softline bargaining
economic outcomes
socioemotional outcomes
ISBN/ISSN1557-1211
KlasifikasiNONE
Deskripsi Fisik941 p.
Info Detail SpesifikJournal of Management
Other Version/RelatedTidak tersedia versi lain
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  • Being Tough or Being Nice? A Meta-Analysis on the Impact of Hard- and Softline Strategies in Distributive Negotiations

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