Gaya APA

Skiera, Bernd, Schulze, Christian, Sch?ler, Lisa. (). Not All Fun and Games: Viral Marketing for Utilitarian Products . : American Marketing Association.

Gaya Chicago

Skiera, Bernd, Schulze, Christian, Sch?ler, Lisa. Not All Fun and Games: Viral Marketing for Utilitarian Products. : American Marketing Association, . Text.

Gaya MLA

Skiera, Bernd, Schulze, Christian, Sch?ler, Lisa. Not All Fun and Games: Viral Marketing for Utilitarian Products. : American Marketing Association, . Text.

Gaya Turabian

Skiera, Bernd, Schulze, Christian, Sch?ler, Lisa. Not All Fun and Games: Viral Marketing for Utilitarian Products. : American Marketing Association, . Print.