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To Buy or Not to Buy: Consumers' Demand Response Patterns for Healthy Versus Unhealthy Food

Talukdar, Debabrata - ; Lindsey, Charles - ;

The authors integrate research on impulsivity from the psychology area with standard economic theories of consumer demand to make novel predictions about the effects of market price changes on consumers' food consumption behavior. The results from multiple studies confirm that consumers exhibit undesirable asymmetric patterns of demand sensitivity to price changes for healthy and unhealthy food. For healthy food, demand sensitivity is greater for a price increase than for a price decrease. For unhealthy food, the opposite holds true. The research further shows that the undesirable patterns are attenuated or magnified for key policy-relevant factors that have been shown to decrease or increase impulsive purchase behavior, respectively. As the rising obesity trend brings American consumers' food consumption behavior under increased scrutiny, the focal findings hold significant implications for both public policy makers and food marketers..Printed Journal


Ketersediaan

Call NumberLocationAvailable
JM7702PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
SubjekPricing
Health
Social networks
Fear
Food
ISBN/ISSN222429
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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