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The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase
The current research explores how shelf display organization and limited product quantity together influence consumer purchase. The authors find that, in certain cases, shelves that are disorganized and not fully stocked tend to reduce sales, but in other cases, disorganized shelves that are not fully stocked tend to increase sales. In particular, for products that are ingested (e.g., juice), purchase likelihood is reduced when the product appears to be disorganized and product quantity is limited. However, for products that are not ingested (e.g., fabric softener), purchase likelihood increases when the product appears to be disorganized and product quantity is limited. Importantly, the authors also show that brand familiarity moderates these effects..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM7704 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | The current research explores how shelf display or in certain cases shelves that are disorganized and not fully stocke but in other cases disorganized shelves that are not fully stocked te for products that are ingested (e.g. juice) purchase likelihood is reduced when the product ap for products that are not ingested (e.g. fabric softener) purchase likelihood increases when the product app the authors also show that brand familiarity moder |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |