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The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase
The current research explores how shelf display organization and limited product quantity together influence consumer purchase. The authors find that, in certain cases, shelves that are disorganized and not fully stocked tend to reduce sales, but in other cases, disorganized shelves that are not fully stocked tend to increase sales. In particular, for products that are ingested (e.g., juice), purchase likelihood is reduced when the product appears to be disorganized and product quantity is limited. However, for products that are not ingested (e.g., fabric softener), purchase likelihood increases when the product appears to be disorganized and product quantity is limited. Importantly, the authors also show that brand familiarity moderates these effects. Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM7704 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago, IL: American Marketing Association 2013 |
|---|---|
| Edisi | Vol. 77, No. 4, Jul., 2013 |
| Subjek | Purchase Limited Product Quantity Shelf display organization Increase sales Disorganized shelves |
| ISBN/ISSN | 0022-2429 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 16 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |