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Pengaruh faktor internal dan eksternal terhadap sikap dan niat pembelian daring
Online shopping has grown popularity over the years because of its convenient and can often save money for buyers. There are two main factors that can affect a person to do shopping online: internal factors and external factors. Previous research often focuses on one factor only, that is, internal or external factors in influencing online shopping. Therefore, this research attempts to integrate both internal (i.e., personal innovation and hedonic motivation) and external factors (i.e., web design and eWOM) in predicting attitude and intention to buy online. Data was collected by using questionnaires with non-probability sampling method. The number of respondents was 228 respondents. Data was then analyzed by Structural Equation Modeling (SEM). Results showed that four out of five hypotheses are supported. Specifically, the results showed that personal innovation is not a significant predictor of attitude toward online shopping. This study also provides research limitations and suggestions for further research.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| EJK 1902 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Surabaya Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya., |
|---|---|
| Edisi | - |
| Subjek | Intention Attitude Hedonic Motivation EWOM personal innovation web design |
| ISBN/ISSN | 14110393 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |