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Determinan perilaku nasabah pengguna mobile banking : model decomposed theory of planned behavior
This study is aimed to analyze variables in Decomposed Theory of Planned Behavior. The study is also examining whether behavior control perception variable affecting mobile banking service usage indirectly through intention to use it as medium variable. The sample of this study is customers who use mobile banking service in Surabaya. The result show that perception construct of feasible usage and compatibility not affecting the behavior of the mobile banking service users. Behavior construct also does not affect the intention to use, behavior control perception does not affect the behavior of mobile banking service usage. In the other hand, feasibility perception and risk perception affecting the behavior for the use of mobile banking service. Interpersonal and social norms affect the subjective norms. Self-confidence and facility condition affect the behavior control perception. Behavior, subjective norms and behavior control perception affect the intention in using mobile banking service, test result recently show that intention affect the behavior in using mobile banking service. Implication of this study is relevant for bank management and mobile banking analysis service to reconsider factors of usage, compatibility, behavior and behavior control perception in applying and developing mobile banking system.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| EJK 1903 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Surabaya Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya., |
|---|---|
| Edisi | - |
| Subjek | Mobile banking Decomposed theory of planned behavior intention as medium variable |
| ISBN/ISSN | 14110393 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |