Logo

Pusat Sumber Belajar FEB UI

  • FAQ
  • Berita
  • Rooms
  • Bantuan
  • Area Anggota
  • Pilih Bahasa :
    Bahasa Inggris Bahasa Indonesia
  • Search
  • Google
  • Advanced Search
*sometimes there will be ads at the top, just scroll down to the results of this web
No image available for this title

Text

Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-Core Businesses

Everdingen, Yvonne M. van - ; Bruggen, Gerrit H. van - ; Depecik, Baris - ;

In this article, we investigate the effect of brand divestments on firm value. We integrate two common motives for focus-increasing brand divestitures—global branding and refocusing on core businesses—in a single common framework. In particular, we investigate the effects of divesting local/regional/global brands in core businesses and local/regional/global brands in non-core businesses on firm value. Analyzing 205 divestment announcements in the global food and beverages industry, we find that, in most cases, brand divestments destroy firm value. Only when firms divest local or regional brands in non-core businesses is the effect on firm value positive.


Ketersediaan

Call NumberLocationAvailable
GSJ0402PSB lt.dasar - Pascasarjana1
PenerbitUSA: Strategic Management Society 2014
EdisiVol. 4 No. 2, May 2014
Subjekbrand disvestments
brand portofolio management
ISBN/ISSN20425791
KlasifikasiNONE
Deskripsi Fisik160 p.
Info Detail SpesifikGlobal Strategy Journal
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

Pencarian Spesifik
Where do you want to share?