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Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-Core Businesses
In this article, we investigate the effect of brand divestments on firm value. We integrate two common motives for focus-increasing brand divestitures—global branding and refocusing on core businesses—in a single common framework. In particular, we investigate the effects of divesting local/regional/global brands in core businesses and local/regional/global brands in non-core businesses on firm value. Analyzing 205 divestment announcements in the global food and beverages industry, we find that, in most cases, brand divestments destroy firm value. Only when firms divest local or regional brands in non-core businesses is the effect on firm value positive.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| GSJ0402 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | USA: Strategic Management Society 2014 |
|---|---|
| Edisi | Vol. 4 No. 2, May 2014 |
| Subjek | brand disvestments brand portofolio management |
| ISBN/ISSN | 20425791 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 160 p. |
| Info Detail Spesifik | Global Strategy Journal |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |