Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-Core Businesses

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Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-Core Businesses

Depecik, Baris - ; Everdingen, M Van - ; Bruggen, Gerrit H - ;

In this article, we investigate the effect of brand divestments on firm value. We integrate two common motives for focus-increasing brand divestitures?global branding and refocusing on core businesses?in a single common framework. In particular, we investigate the effects of divesting local/regional/global brands in core businesses and local/regional/global brands in non-core businesses on firm value. Analyzing 205 divestment announcements in the global food and beverages industry, we find that, in most cases, brand divestments destroy firm value. Only when firms divest local or regional brands in non-core businesses is the effect on firm value positive..Printed Journal

Ketersediaan

Call Number	Location	Available
GSJ0402	PSB lt.dasar - Pascasarjana	1

Penerbit	Wiley Periodicals.,
Edisi	-
Subjek	brand disvestments brand portofolio management
ISBN/ISSN	20425791
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data