Gaya APA
Lukas, Bryan A, Whitwell, Gregory J, Heide, Jan B. ().
Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions .
:
American Marketing Association.
Gaya Chicago
Lukas, Bryan A, Whitwell, Gregory J, Heide, Jan B.
Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions.
:
American Marketing Association,
.
Text.
Gaya MLA
Lukas, Bryan A, Whitwell, Gregory J, Heide, Jan B.
Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions.
:
American Marketing Association,
.
Text.
Gaya Turabian
Lukas, Bryan A, Whitwell, Gregory J, Heide, Jan B.
Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions.
:
American Marketing Association,
.
Print.