Gaya APA

Peres, Renana, Christophe Van den Bulte. (). When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover . : American Marketing Association.

Gaya Chicago

Peres, Renana, Christophe Van den Bulte. When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover. : American Marketing Association, . Text.

Gaya MLA

Peres, Renana, Christophe Van den Bulte. When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover. : American Marketing Association, . Text.

Gaya Turabian

Peres, Renana, Christophe Van den Bulte. When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover. : American Marketing Association, . Print.