Gaya APA

Griffith, David A., Dean, Tereza, Calantone, Roger J. (). New Product Creativity: Understanding Contract Specificity in New Product Introductions . : American Marketing Association.

Gaya Chicago

Griffith, David A., Dean, Tereza, Calantone, Roger J. New Product Creativity: Understanding Contract Specificity in New Product Introductions. : American Marketing Association, . Text.

Gaya MLA

Griffith, David A., Dean, Tereza, Calantone, Roger J. New Product Creativity: Understanding Contract Specificity in New Product Introductions. : American Marketing Association, . Text.

Gaya Turabian

Griffith, David A., Dean, Tereza, Calantone, Roger J. New Product Creativity: Understanding Contract Specificity in New Product Introductions. : American Marketing Association, . Print.