Artikel Jurnal
JMR
Pengarang:
Keiningham, Timothy L. - ; Bagchi, Rajesh - ; Ince, Elise Chandon - ; Ascarza, Eva - ; Schleicher, Martin - ; Etkin, Jordan - ; Sela, Aner - ; Lariviere, Bart - ; Yalcin Atakan - ; Morgenson III, forrest V. - ; Lin, Lily - ; Ritchie, Robin J. B. - ; Koenigstorfer, Joerg - ; Engeset, Marit Gundersen - ; MeiBner, Martin - ; White, Katherine - ; Huber, Joel - ; Mittal, Vikas - ; Mithas, Sunil - ; Zhang, Yan - ; Baumgartner, Hans - ; Moreau, C. Page - ; Aksoy, Lerzan - ; Dahl, Darren W. - ; Iyengar, Raghuram - ; Groening, Christopher - ; Musalem, Andres. - ; Reinart, Werner J. -
Deskripsi
Choice-based conjoint is a popular technique for characterizing consumers' choices.Printed Journal