Artikel Jurnal
Journal of Marketing
Pengarang:
Grewal, Dhruv - ; Bolander, Willy. - ; Satornino, Cinthia B. - ; Hughes, Douglas E. - ; Haumann, Till - ; Krishnan, R. - ; Kao, Ling-Jing - ; Cunha Jr. Marcus - ; Heathe, Timothy B. - ; Kim, Junghan - ; Kocher, Bruno - ; Caldieraro, Fabio - ; Ferris, Gerald R. - ; Roggeveen, Anne L. - ; Basuroy, Suman - ; Chatterjee, Subimal - ; Hennig-Thurau, Thorsten - ; Wieseke, Jan - ; Gunturkun, Pascal - ; Schons, Laura Marie - ; Townsend, Claudia - ; Lakshmanan, Arun. -
Deskripsi
Altough the study of salesperson performance traditionally has focused on salespeople's activities and relationships with consumers, scholars recently have proposed that salespeople's intraorganizational relationships and activities also play a vital role in driving sales performance..Printed Journal