Gaya APA

Wieseke, Jan, Gunturkun, Pascal, Schons, Laura Marie, Haumann, Till. (). Engaging Costumer in Coproduction Processes : How Value-Enhancing And Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity . : American Marketing Association.

Gaya Chicago

Wieseke, Jan, Gunturkun, Pascal, Schons, Laura Marie, Haumann, Till. Engaging Costumer in Coproduction Processes : How Value-Enhancing And Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity. : American Marketing Association, . Text.

Gaya MLA

Wieseke, Jan, Gunturkun, Pascal, Schons, Laura Marie, Haumann, Till. Engaging Costumer in Coproduction Processes : How Value-Enhancing And Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity. : American Marketing Association, . Text.

Gaya Turabian

Wieseke, Jan, Gunturkun, Pascal, Schons, Laura Marie, Haumann, Till. Engaging Costumer in Coproduction Processes : How Value-Enhancing And Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity. : American Marketing Association, . Print.