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Engaging Costumer in Coproduction Processes : How Value-Enhancing And Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity
Coproduction offering, in which costumers engage in the production of goods and services, ar ubiquitous (e,g., ready-to-assemble products, self-services technologies)..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM7906 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | American Marketing Association., |
|---|---|
| Edisi | - |
| Subjek | coproduction intensity reducing communication strategies negative effects |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |