Engaging Costumer in Coproduction Processes : How Value-Enhancing And Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity

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Engaging Costumer in Coproduction Processes : How Value-Enhancing And Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity

Wieseke, Jan - ; Gunturkun, Pascal - ; Schons, Laura Marie - ; Haumann, Till - ;

Coproduction offering, in which costumers engage in the production of goods and services, ar ubiquitous (e,g., ready-to-assemble products, self-services technologies)..Printed Journal

Ketersediaan

Call Number	Location	Available
JM7906	PSB lt.dasar - Pascasarjana	1

Informasi Detail

Judul Seri: -
No. Panggil: JM7906
Penerbit: : American Marketing Association.,
Deskripsi Fisik: -
Bahasa
ISBN/ISSN: 222429
Klasifikasi: -
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: coproduction
intensity reducing communication strategies
negative effects
Info Detail Spesifik: -
Pernyataan Tanggungjawab: pa

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