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Is a 70% Forecast More Accurate Than a 30% forecast? How Level of a Forecast Affects Inferences Creativity

Bagchi, Rajesh - ; Ince, Elise Chandon - ;

Consumers routinly rely on forecaster to make predictions about uncertain events(e.g., sporting contest, stock fluctuations)..Printed Journal


Ketersediaan

Call NumberLocationAvailable
JMR5301PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
SubjekForecast
Inferences
Forecaters
ISBN/ISSN222429
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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