Modeling Heterogenity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cross-Industry Analysis at Customer and Firms Levels

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Modeling Heterogenity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cross-Industry Analysis at Customer and Firms Levels

Keiningham, Timothy L. - ; Mithas, Sunil - ; Aksoy, Lerzan - ; Yalcin, Atakan - ; Lariviere, Bart - ; Morgeson II, Forrest V. - ;

this study examines the relationship between customer satisfaction, loyalty intention, and shareholder value at the firm and individual customer levels..Printed Journal

Ketersediaan

Call Number	Location	Available
JMR5301	PSB lt.dasar - Pascasarjana	1

Informasi Detail

Judul Seri: -
No. Panggil: JMR5301
Penerbit: : American Marketing Association.,
Deskripsi Fisik: -
Bahasa
ISBN/ISSN: 222429
Klasifikasi: -
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Loyalty Intention
Satisfaction
shareholder value
Info Detail Spesifik: -
Pernyataan Tanggungjawab: pa

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