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Modeling Heterogenity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cross-Industry Analysis at Customer and Firms Levels

Keiningham, Timothy L. - ; Mithas, Sunil - ; Aksoy, Lerzan - ; Yalcin, Atakan - ; Lariviere, Bart - ; Morgeson II, Forrest V. - ;

this study examines the relationship between customer satisfaction, loyalty intention, and shareholder value at the firm and individual customer levels..Printed Journal


Ketersediaan

Call NumberLocationAvailable
JMR5301PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
SubjekLoyalty Intention
Satisfaction
shareholder value
ISBN/ISSN222429
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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