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Modeling Heterogenity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cross-Industry Analysis at Customer and Firms Levels

this study examines the relationship between customer satisfaction, loyalty intention, and shareholder value at the firm and individual customer levels..Printed Journal

Ketersediaan

Call NumberLocationAvailable
JMR5301PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek Loyalty Intention
Satisfaction
shareholder value
ISBN/ISSN 222429
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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