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When Do Consumers Avoid Imperfections Superficial Packaging Damage as a Contamination Clue
Across six experiment, the authors demonstrate that superficial imperfections in the form of packaging demage can engender negative consumer reactions that shape subsequent attitudes and behavior in ways that are not always objectively justified..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5301 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | imperfections superficial packaging |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |