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Crafting a JMR Manuscript
The author provides a guide for effectively communicating and organizing ideas in an academic marketing paper in a manner that allows reviewers to best see their merit. He argues that it is often not the central idea of a piece that falters, but rather the mechanical and stylistic expression of that idea. He posits a straightforward methodology for eschewing ambiguity and appropriately highlighting salient research against a backdrop that is clean and well constructed.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5301 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | United States: American Marketing Association 2016 |
|---|---|
| Edisi | Vol. 53, No. 1, Februari 2016 |
| Subjek | JMR manuscript |
| ISBN/ISSN | 222429 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 3 p. |
| Info Detail Spesifik | Journal of Marketing Research |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |