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Quantifying Under- an Overreporting in Surveys Through a Dual-Questioning-Technique Design

Steenkamp, Jan-Benedict E.M. - ; Jong, Martijn G. De - ; Fox, Jean-Paul - ;

in recent years, marketing researchers have become increasingly interested in under- and overreporting..Printed Journal


Ketersediaan

Call NumberLocationAvailable
JMR5206PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
SubjekUnder
Surveys
and overreporting
dual questioning techniques design
ISBN/ISSN222429
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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