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Suppliers Caught in Supermarket Price Wars: Victimes or Victors? Insight From a Dutch Price War
During retailer-initiated price wars (PWs), Hundreds of brands are involved simultaneously, affecting brands' and retailers' ositioning and ultimatelymaking the performance outcome for individual brands difficult to predict..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5206 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Supermarket Price wars |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |