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What's in A Brand Name? Assesing the Impact of Rebranding in the Hospitality Industry
in the context of U.S. lodging industry (1994-2012), the authors empirically quantify theeffects of the two main factors driving the rebranding effects identified by the theoritical branding literature.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5206 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Rebranding brand strength |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |