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Introduction to the "Journal of Marketing Research" Special Issue on Neuroscience and Marketing

Camerer, Colin - ; Yoon, Carolyn - ;

This special issue showcases that demonstrtes the usefulnes of neuroscientific approches to a range of marketing-related questions..Printed Journal


Ketersediaan

Call NumberLocationAvailable
JMR5204PSB lt.dasar - Pascasarjana1
PenerbitUnited States: American Marketing Association 2015
EdisiVol. 52, No. 4, August 2015
SubjekIntroduction
JMR
ISBN/ISSN222429
KlasifikasiNONE
Deskripsi Fisik4 p.
Info Detail SpesifikJournal of Marketing Research
Other Version/RelatedTidak tersedia versi lain
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  • Introduction to the "Journal of Marketing Research" Special Issue on Neuroscience and Marketing

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