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Consumer Neuroscience: Applications, Challenges, and Possible Solutions.

The first decade of consumer neuroscience research has produced groundbreaking work in identifying the basic neural processes underlying human judgment and decision making, with the majority of such studies published in neuroscience journals and influencing models of brain function..Printed Journal

Ketersediaan

Call NumberLocationAvailable
JMR5204PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek Brain
Replication
Consumer Neuroscience
Reverse Inference
behaviour Relationship
ISBN/ISSN 222437
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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