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Consumer Neuroscience: Applications, Challenges, and Possible Solutions.

Yoon, Carolyn. - ; Plassmann, Hilke. - ; Venkatraman, Vinod : Huettel, Scott - ;

The first decade of consumer neuroscience research has produced groundbreaking work in identifying the basic neural processes underlying human judgment and decision making, with the majority of such studies published in neuroscience journals and influencing models of brain function..Printed Journal


Ketersediaan

Call NumberLocationAvailable
JMR5204PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
SubjekBrain
Replication
Consumer Neuroscience
Reverse Inference
behaviour Relationship
ISBN/ISSN222437
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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