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Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling.
In the past decade, there has been a tremendous increase in the use of neurophisiological methods to better understand marketing phenomena among academics and practicioners..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5204 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | American Marketing Association., |
|---|---|
| Edisi | - |
| Subjek | Neuroscience advertising elasticities biometrics implicit measures market response modeling |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |