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From "Where" to "What": Distributed Representations of Brand Associations in the Human Brain.
Considerable attention has been given to the notion of a set of human-like characteristics associated with brands, referred to as "brand personality.".Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5204 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Branding Brand personality Machine Learning Consumer Neuroscience functioal magnetic resonance imaging |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |