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Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making.;Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making.
Price is a key factor in ost purchases, but it can be presented at different stages of decision making. The authors examine the sewuence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.;Price is a key factor in ost purchases, but it can be presented at different stages of decision making. The authors examine the sewuence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels..Printed Journal;Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5204 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior price Value functional magnetic resonance imaging purchase decisions |
| ISBN/ISSN | 00222437;00222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |