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Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Populaion-Wide Commercial Success.

Although much progresshas been made in relating brain activations to choice behavior, evidence that neural measures could actually be useful for predicting the success of marketing actions remains limited..Printed Journal

Ketersediaan

Call NumberLocationAvailable
JMR5204PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek Neuromarketing
beta
Consumer Neuroscience
electroencephalography
gamma
ISBN/ISSN 222437
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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