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Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Populaion-Wide Commercial Success.
Although much progresshas been made in relating brain activations to choice behavior, evidence that neural measures could actually be useful for predicting the success of marketing actions remains limited..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5204 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Neuromarketing beta Consumer Neuroscience electroencephalography gamma |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |