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Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments.

A wealth of research has explored whether marketing-based expectancies such as price and brand quality beliefs influence the consumption experience and subsequent behavior, but almost no research has examined individual differences in "marketing placebo effects.".Printed Journal

Ketersediaan

Call NumberLocationAvailable
JMR5204PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek Individual differences
lacebo effects
structual brain imaging
ISBN/ISSN 222437
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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