Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Enhancement in Communications

Pencarian berdasarkan :

SEMUA Pengarang Subjek ISBN/ISSN Pencarian Spesifik

Pencarian terakhir:

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Enhancement in Communications

Meyvis, Tom - ; Morwitz, Vicky G. - ; Cerf, Moran - ; Greenleaf, Eric - ;

This article introduces the method of single-neuron recording in humans to marketing and consumer research.Printed Journal

Ketersediaan

Call Number	Location	Available
JMR5204	PSB lt.dasar - Pascasarjana	1

Informasi Detail

Judul Seri: -
No. Panggil: JMR5204
Penerbit: : American Marketing Association.,
Deskripsi Fisik: -
Bahasa
ISBN/ISSN: 222429
Klasifikasi: -
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Emotions
Climate change
Neuroscience
consumer communication
fear appeals
Info Detail Spesifik: -
Pernyataan Tanggungjawab: pa

Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas

Tidak Ada Data

Komentar

Anda harus masuk sebelum memberikan komentar