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Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products

Bagozzi, Richard P. - ; Pozharliev, Rumen - ; Verbeke, Willem J.M.I. - ; Strien, Jan W. Van - ;

Electrophysiological and hemodynamic studies provide substantial evidence of dissimilar brain responses when people view emotional comared with neutral pictures..Printed Journal


Ketersediaan

Call NumberLocationAvailable
JMR5204PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
SubjekAttention
Luxury Products
event
related potentials
late positive potential
social fasilitation theory
ISBN/ISSN222429
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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