Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products

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Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products

Bagozzi, Richard P. - ; Pozharliev, Rumen - ; Verbeke, Willem J.M.I. - ; Strien, Jan W. Van - ;

Electrophysiological and hemodynamic studies provide substantial evidence of dissimilar brain responses when people view emotional comared with neutral pictures..Printed Journal

Ketersediaan

Call Number	Location	Available
JMR5204	PSB lt.dasar - Pascasarjana	1

Penerbit	American Marketing Association.,
Edisi	-
Subjek	Attention Luxury Products event related potentials late positive potential social fasilitation theory
ISBN/ISSN	222429
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data