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Neural Correlates of Susceptibility to Group Opinions in Online Word-of Mouth Recommendations

Cascio, Christopher N. - ; O\'donnell, Matthew Brook - ; Bayer, Joseph - ; Tinner Jr, Francis J. - ; Falk, Emily B. - ;

The present study examines the rlationship between social influence and reccommendation decisions among adolescents in the new media environment..Printed Journal


Ketersediaan

Call NumberLocationAvailable
JMR5204PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
SubjekValuation
Word of mouth
Social influence
Recomendations
Mentalizing
ISBN/ISSN222429
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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