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Having Versus Consuming: Failure to Estimete Usage Frequency Makes Consumers Prefer Multifeature Products
The authors investigate whether consumers systematically consider feature usage before making multifunctional product purchase decisions..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5001 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Product Choice product features usage estimation having versus using multifunctional products |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |