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Decoding Customer-Firm Relationships: How attachment Styles help Explain Customer's Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth

Many firms strive to create relationships with customers, but not all customers are motivated to build close commercial relationships..Printed Journal

Ketersediaan

Call NumberLocationAvailable
JMR5001PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek Relationship marketing
services
Loyalty
attachment styles
relational preferences
ISBN/ISSN 222429
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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