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No. Panggil

JMR5001

Decoding Customer-Firm Relationships: How attachment Styles help Explain Custome...

Bitner, Mary Jo - , Bolton, Ruth N. - , Mende, Mar...

American Marketing Association ()

Ketersediaan

PSB lt.dasar - Pascasarjana

1/1

Kode	No. Panggil	Lokasi	Status
p27765	JMR5001	PSB lt.dasar - Pascasarjana

Artikel Jurnal

Decoding Customer-Firm Relationships: How attachment Styles help Explain Customer's Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth

Pengarang: Bitner, Mary Jo - ; Bolton, Ruth N. - ; Mende, Martin -

Deskripsi

Many firms strive to create relationships with customers, but not all customers are motivated to build close commercial relationships..Printed Journal

Informasi Detail

Penerbit	American Marketing Association
Subjek	Relationship marketing ; services ; Loyalty ; attachment styles ; relational preferences ;
ISBN/ISSN	222429