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Decoding Customer-Firm Relationships: How attachment Styles help Explain Customer's Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth

Bitner, Mary Jo - ; Bolton, Ruth N. - ; Mende, Martin - ;

Many firms strive to create relationships with customers, but not all customers are motivated to build close commercial relationships..Printed Journal


Ketersediaan

Call NumberLocationAvailable
JMR5001PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
SubjekRelationship marketing
services
Loyalty
attachment styles
relational preferences
ISBN/ISSN222429
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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