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Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets
For two reasons, marketers face significant challenges in measuring return on marketing investment in business-to-business (B2B) markets..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5001 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Buyer B2B seller relationship strength return on marketing investment hidden markov model bayesian |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |