Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets

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Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets

Kumar, V. - ; Luo, Anita - ;

For two reasons, marketers face significant challenges in measuring return on marketing investment in business-to-business (B2B) markets..Printed Journal

Ketersediaan

Call Number	Location	Available
JMR5001	PSB lt.dasar - Pascasarjana	1

Informasi Detail

Judul Seri: -
No. Panggil: JMR5001
Penerbit: : American Marketing Association.,
Deskripsi Fisik: -
Bahasa
ISBN/ISSN: 222429
Klasifikasi: -
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Buyer
B2B
seller relationship strength
return on marketing investment
hidden markov model
bayesian
Info Detail Spesifik: -
Pernyataan Tanggungjawab: pa

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