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Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets

Name: Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets
ISBN: 222429

Kumar, V. - ; Luo, Anita - ;

For two reasons, marketers face significant challenges in measuring return on marketing investment in business-to-business (B2B) markets..Printed Journal

Ketersediaan

Call Number	Location	Available
JMR5001	PSB lt.dasar - Pascasarjana	1

Penerbit	: American Marketing Association
Edisi	-
Subjek	Buyer B2B seller relationship strength return on marketing investment hidden markov model bayesian
ISBN/ISSN	222429
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data