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Subjective Knowledge in Consumer Financial Decisions

The authors propose that attempts to increase consumer's objective knowledge (OK) regarding financial instruments can deter willlingness to invest when such attemp diminish consumer' subjective knowledge (SK). .Printed Journal

Ketersediaan

Call NumberLocationAvailable
JMR5003PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek Consumer choice
Financial decision making
subjective knowledge
financial education
comparative ignorance
ISBN/ISSN 222429
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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