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Judging the Book by Its Cover? How consumers Decode Conspicuous Consumption Cues in Buyer-Seller Relationships
Little empirical consumer research has focused on the decoding of conspicuous symbolism, that is, the inferences consumers make about others' conspicuous consumption..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5003 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Competence Social perception Conspicuous Consumption warmth role congruity theory |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |