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Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption.
As firms collect greater amounts of data about their customers from an ever broader set of "touchpoints," a new set of methodological challenges arises..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5003 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | data fusion Bayesian mutivariate model multiplatform behavior media usage |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |