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Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained.
Now brand extensions can push a brand outside its typical boundaries. In this article, the authors argue that people's acceptance of such extensions depends on their feeling of control..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5003 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Boundaries Control Brand extensions structure brandin |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |