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No. Panggil

JMR5003

Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Rol...

Kumar, Alok - , Mallapragada, Girish - , Grewal, R...

American Marketing Association ()

Ketersediaan

PSB lt.dasar - Pascasarjana

1/1

Kode	No. Panggil	Lokasi	Status
p27773	JMR5003	PSB lt.dasar - Pascasarjana

Artikel Jurnal

Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters-Subsidiary Relationship.

Pengarang: Kumar, Alok - ; Mallapragada, Girish - ; Grewal, Rajdeep. - ; Saini, Amit. -

Deskripsi

To manage marketing channels, subsidiaries of multinational corporations (MNCs) must balance mandates from headquarters (HQ) with the local realities of the foreign markets..Printed Journal

Informasi Detail

Penerbit	American Marketing Association
Subjek	Subsidiary management ; Headquarters ; Multinational firms ; control mechanisms ; subsidiary relationship ; Bayesian structural equation modelling ;
ISBN/ISSN	222437