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The Impact of Brand Rating Dispersion on FIrm Value.

This study examines brand dispersion-variance in brand ratings across consumers-and its role in the translation of brand assets into firm value..Printed Journal

Ketersediaan

Call NumberLocationAvailable
JMR5003PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek Brand
Rating
Firm performance
Brand performance
dispersion
ISBN/ISSN 222437
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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