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The Impact of Brand Rating Dispersion on FIrm Value.
This study examines brand dispersion-variance in brand ratings across consumers-and its role in the translation of brand assets into firm value..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5003 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Brand Rating Firm performance Brand performance dispersion |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |