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No. Panggil

JMR5003

How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Imm...

Kim, Hyeongmin (Christian). - ,

American Marketing Association ()

Ketersediaan

PSB lt.dasar - Pascasarjana

1/1

Kode	No. Panggil	Lokasi	Status
p27775	JMR5003	PSB lt.dasar - Pascasarjana

Artikel Jurnal

How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Delayed Promotions.

Pengarang: Kim, Hyeongmin (Christian). -

Deskripsi

Four studies investigate (1) whether a variety-seeking versus inertial environment activates a certain mind-set about risk propensity and (2) whether this mind-set influences preferences for immediate versus delayed promotions..Printed Journal

Informasi Detail

Penerbit	American Marketing Association
Subjek	Variety seeking ; Risk Propensity ; inertia ; immediate versus delayed promotions ; closure ;
ISBN/ISSN	222437