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Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.
In word-of-mouth seeding programs, customer word of mouth can generate value through market expansion; in other words, it can gain customers who would not otherwise have bought the product..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5002 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Word of mouth Customer equity Agent based models new product diffusion seeding social networks. |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |