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Wish Versus Worry: Ownership Effects on Motivated Judgment.
How do customers' needs and motivations influence their perceptions of external objects? For example, do hungry people perceive a cake to be larger or smaller than do satiated people? According to New Look psycholoy literature, the answer is invariably "larger.".Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5002 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Motivation Ownership motivated judgment need wishful thinking worryful thinking |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |