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When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents.
This research examines the effect of processing fluency on judgments of agent competences..Printed Journal
Call Number | Location | Available |
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JMR5002 | PSB lt.dasar - Pascasarjana | 1 |
Penerbit | American Marketing Association., |
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Edisi | - |
Subjek | services processing fluency subjective effort consumer lay theories competence perceptions |
ISBN/ISSN | 222437 |
Klasifikasi | - |
Deskripsi Fisik | - |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |