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Service Innovativeness and Firm Value

Berry, Leonard L. - ; Shankar, Venkatesh - ; Dotzel, Thomas. - ;

Service innovativemness, or the propensity to introduce service innovations to satisfy customers and improve firm value at acceptable risk, has become a critical organizational capability..Printed Journal


Ketersediaan

Call NumberLocationAvailable
JMR50O2PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
SubjekInternet
Innovation
Strategy
Customer Satisfaction
Services marketing
ISBN/ISSN222437
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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