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Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Spiller, Stephen A. - ; Fitzsimons, Gavan J. Lynch JR, John G. McClelland, Gary H. - ;

It is common for researchers discovering a significant interaction of a measured variable X with a manipulated variable Z to examine simple effects of Z at different levels of X..Printed Journal


Ketersediaan

Call NumberLocationAvailable
JMR5002PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
Subjekmoderated regression
spotlight analysis
simple effects tests
ISBN/ISSN222437
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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