Logo

Pusat Sumber Belajar FEB UI

  • FAQ
  • Berita
  • Rooms
  • Bantuan
  • Area Anggota
  • Pilih Bahasa :
    Bahasa Inggris Bahasa Indonesia
  • Search
  • Google
  • Advanced Search
*sometimes there will be ads at the top, just scroll down to the results of this web
No image available for this title

Text

On Bramnds and World of Mouth

Lovett, Mitchell J. - ; Peres, Renana. Shachar, Ron. - ;

Brands and worth of mouth (WOM) are cornerstones of the marketing field, and yet their relationship has received relatively little attention..Printed Journal


Ketersediaan

Call NumberLocationAvailable
JMR5004PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
SubjekBrands
Word of mouth
Online
Esteem
Differentiation
complexity
offline
ISBN/ISSN222437
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

Pencarian Spesifik
Where do you want to share?