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Deconstructing The "First Moment of Truth": Understanding Unplanned Consideration and Purchase Conversion Using In-Store Vidieo Tracking

Retailers and manufacturers are keenly interested in understanding unplanned consideration and purchase conversion, but data that capture in-store product consideration have been unavailable in the past. .Printed Journal

Ketersediaan

Call NumberLocationAvailable
JMR5004PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek of
Purchase behaviour
Point
unplanned purchase
shoppper insights
video tracking
unplanned consideration
ISBN/ISSN 222437
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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