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Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs
Standard models of competition predict that firms will sell less when competitors target their customers with advertising..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5004 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Advertising Product standards customer learning switching costs. |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |